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Consultants
Discover Sagacious Serendipity While Leading Client to Success
by
Leonard Marchese, President, RETHINK, INC. Michael Ronan contributed
to this article.
Even experienced consultants can learn some valuable
lessons with the help of their clients:
Be Flexible
Mohonk
Mountain House in New Paltz, New York is where people come to renew
mind, body, and spirit. Since its inception in 1869, founders Albert
and Alfred Smiley, twin Quaker teachers and ministers, envisioned
the mountain as a respite from the work-a-day pressures of the city.
A majestic castle-like structure, six stories high and an eighth
of a mile long, the Mountain House sits on the edge of a glacier-formed
lake high in the Shawangunk Mountains. According to legend, the
word "Mohonk" is a Delaware Indian term meaning "lake in the sky."
Sky Top Tower sits atop Mohonk Mountain, transcending all other
vantage points as it proudly overlooks the Mountain House and six
states. Sky Top Tower is the pinnacle.
In
this magnificent setting, two consultants envisioned bringing their
client's marketing team to "the pinnacle," symbolizing how the group
met the challenge to excel the rate of their success. But what began
as a journey to help their client evolved unexpectedly into a dramatic
lesson for the consultants - Len and Mike.
The
duo took the time to understand their client's needs and expectations,
and prepared a detailed script for the session. However, they were
soon challenged to turn aside from their script and let what they
now know as sagacious serendipity guide them.
Innovate
Len and Mike started the session with a fun activity
to help their client unwind in Mohonk's serenity and boost team
spirit. For this overcast evening, they planned a lakeside campfire
after dinner. They thought this would spark storytelling and camaraderie.
Sort of a return to primal selves. Or, okay, maybe Cub Scout days.
Participants arrived that evening clutching their
cellular phone, chattering about the day's issues, and worrying
about unanswered e-mail. During dinner torrential rains and a heavy
fog dashed the duo's plans. Forget well-laid fires.
Len and Mike rallied an impromptu retreat to the
intimacy of one of the Mountain House's tower rooms. A majestic
fireplace, comfortable chairs, and soothing nightcaps beckoned the
group to relax. Anticipated storytelling evolved into personal anecdotes
and reflection, ghost stories, and a deeper appreciation of one
another. The sense of fellowship exceeded anything Len and Mike
could have planned. The magic of Mohonk was at work. Thoughts of
cellular phones, workday issues, and laptops were replaced with
a call to uncover the ghosts of Room 592. As the group set out on
their ghost hunting mission, Len and Mike knew a greater plan had
replaced theirs.
Before turning in, the duo discussed how the evening's
events signaled "go with the flow." They decided to reduce structure
and increase opportunities for discovery. Imagine that. The proposition
for the client - relax and go with the flow - became guidepost for
the consultants.
See Past the Obvious
The next morning, the casually dressed group convened
and discussed goals, communication practices, and how to overcome
barriers to success. That afternoon, they took a tour of the historic
Mohonk greenhouse. As the greenhouse manager led the tour, it became
clear that there was more going on than met the eye. A one-hundred-year
tradition was in progress - next year's renowned Mohonk show gardens
were germinating. The greenhouse staff, like the client, were working
to secure future success.
The group reconvened in the Conference House and
used the greenhouse visit as a metaphor to explore what they could
do as a team to create distinction and achieve success. As a dynamic
plan unfolded, the group took the first step toward making their
marketing goals and objectives real.
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